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How to find and test a business idea that holds up
How to find a business idea: what you can become self-employed with, how to describe your idea briefly and test it with five questions.
8 min read
Key takeaways
- The idea is rarely what starts it: in 2025, only 11 % of full-time founders in Germany named putting a business idea into practice as their main motive.
- What you can become self-employed with usually comes from your profession, a problem, a better offer or a takeover.
- Describe your idea in one or two sentences: what you offer, to whom and what it does for them.
